About me

Creative Director with a knack for crafting purposeful experiences that inspire positive changes.

I started my career in the advertising industry at DDB Paris as a copywriter. There, I got lucky enough to learn my craft in a thriving award-winning environment.

Culturally sensitive, I have then decided to move to Vietnam to challenge myself in a bustling market.

From then on, I count myself fortunate that I have been able to contribute to get SoFresh, a digital production studio,  acquired by Wunderman Thompson (WPP).

Crossing paths with amazingly talented people, I co-created Mirum Lab Vietnam. Enabling the agency to leverage the combined power of creativity and technology, to provide digital transformation solutions for local and global businesses.

Yet, the accomplishment I’m the proudest of is definitely to have mentored the very first Vietnamese creative team to win a Young Spikes Asia. Putting Vietnam and its creative talents on the map.

Today, I am at SAI Digital where I bring my proven leadership experience to grow and lead the strategic and creative vertical within the group as Digital Creative Director.

I collaborate with the innovation team to build SaaS products. And the marketing team to elaborate end-to-end eCommerce go-to-market strategies for global enterprises.

From copywriting to products development, I still consider my job being simple – to help solve business problems with strategy and creativity, by always putting people first.

Backstory:

My father was a salesman. And I have always admired his ability to capture the attention of total strangers and use the power of business to genuinely understand their tensions and solve them.

Failed screenwriter, I fell in love with advertising in all its forms as it allows me to craft experiences that can positively impact people lives. And that is what still keeps me going today.