In 2015, we won the ASUS global pitch to create a global demand gen. campaign for 12 markets.
The campaign had to encourage sales during the Christmas period, and boost brand love and recognition by re-positioning ASUS as a consumer-centric brand.
The solution had to be easy to implement in each market by considering translation, partnership potential, and cultural relevancy. We decided to leverage a strong universal insight – the receiving of bad gifts and helped consumers to find the right devices for their loved one…or simply themselves. We designed our website as a gift advisor tool.
Aside from the product information and hot deals page, we focused on a visual questionnaire based on lifestyle tastes, to end up recommending the perfect ASUS device to fit their needs based on the answers given.
The campaign performed well in every market, with an average of 69% quiz completion and 10% of participants clicked on “Buy Now”.
