Still attached to cash transactions, with low trust in banking organizations and the fear of mismanaging their future, Vietnamese people are still reluctant to use credit cards.
For the launch of their new Cash Back Credit Card, HSBC needed to connect with a young active audience. Thus, we decided to link an emotional message of “Enjoying Life To The Fullest” with the great functional benefits provided by the card. In Vietnam, nothing beats music when it comes to sharing emotions. We decided to partner with MTV band and remix their famous song YÊU ĐỜI (Love Life) to convey our message and cheer up our audience to be more confident about their future.
After watching the MV, the viewers were invited to check the credit features in action on our landing page.
Daring and unexpected for HSBC, the campaign was a great success and helped to generate almost 3x the number of leads KPI.
