LATer – Laterornever

An enigmatic short film for the launch of LATer, a Vietnamese local streetwear brand.
Following a group of riders through the vibrant streets of Cho Lon district at night, the viewers were invited on LATer social pages to find back the location of the graffitis to win free T-shirts.
Shot in one night, most of the shots were improvised on the spot, trying to capture the rawness of the brand. Which today, remains well established among Vietnamese youngsters.

Director: Mathias Laurent