For the launch of their new whitening anti-acne formula, Pond’s needed to engage with young Vietnamese girls to make them understand that their acne would finally never come back.
We created a fun mini-game with a leaderboard, where users had to stop an Aclien invasion.
While a simple participation was unlocking discount codes for the product, weekly best scores were able to win bigger gifts.
No results were given from Unilever due to confidentiality reasons, but Pond’s team recognized the success of the campaign with engagement and demand gen exceeding KPIs.
